DIGITAL BUSINESS MANAGEMENT

Introduction

One of the key lessons of the pandemic is that digital services and infrastructure are important for the business continuity and business
sustainability. Considering advantages and growth prospects, all businesses are by and large embracing electronic and digitally
enabled business operation and trying to adopt digital business models in their business value chain. Moreover, wave of digital
disruption is also offering opportunities for new business design, customer centric and data driven. Technology drivers of forth
industrial revolution are becoming game changer for industry. There is realization for developing a good practice of innovation and
cultural change for faster transition to digital business.
Disrupting business conditions due to long driven pandemic is forcing industry for faster digital business adoption. Timely support of
government policies for fast development of digital payment organizations and Fin-tech industry including major digitization exercise
like GST has helped to change mindset as digital citizen. Business model transformation and diversification of legacy businesses to more
and more digital business, either developing new practices or acquisitions of startups and unicorns by many business majors like
Reliance, Tata, and Mahindra & Mahindra have become a good learning on emerging digital business scenario. Recently Tata’s entry in
digital business by acquiring major stakes in digital ventures like Big Basket and 1mg clearly show new direction. Some of India’s unicorn
like Byju, Flipcart, OYO Paytm, Ola, ZERODHA and many others are great examples of creating a multibillion industry in shortest time
of 3-5 years.
Building a successful strategy for Digital Business sometime demands a good understanding many areas including digital business
capabilities and its building blocks which may differ for different industry verticals, design principles and framework, governance
strategies, technology enablers, data driven culture and cyber security, best practices, and organization development. Since digital
business encompass all functions and units of business, this understanding is required across enterprise for all those who are either
involved in digital business new design or going to be strategy consultant as well ambassador of new business scenarios. Digitalization
and strong digital business practices are becoming pervasive and became highly relevant for sustainability, resilience, and growth.

Need of the Course

Studying E-business and Digital Business will help participants leverage their learnings to become an effective and smart manager in
any of business and shall help them to incubate their own startups or be part of business which have a digital portfolio.
This program will impart learning with fundamental knowledge about latest trends, building blocks of digital platforms and best
practices of digital business models in different industry verticals. Participants will also get a good understanding about enabling
technologies for building up a digital enterprise and know how theory of conventional E commerce business models like B2B, B2C are
changing. Learnings from this course shall help participants for seeking better prospects in job market as well.

Credit, Time & Course Flow

This course is of 3 months duration having 3 Credits and 30 Instructional Hours the with a few session exclusively conducted in
workshop format. The first batch is starting from 1st weekend of November 2021 onwards.
The sessions will be offered in online live (Synchronous) mode